Prasar Bharati

“India’s Public Service Broadcaster”



Saturday, May 28, 2016

All India Radio to launch mobile app for its Persian service


AIR has been broadcasting to Iran in Persian language since 1941 and is one of the oldest services in which external broadcast was done by AIR.

The Persian Service of External Services Division of All India Radiois launching a multimedia website and mobile App to coincide with Prime Minister Narendra Modi‘s visit in Iran. The Persian language Service has stood through the thick and thin of the relations between India and Iran and the many trials and tribulations that Iran has witnessed in the last few decades.

Presently, Persian language broadcast of AIR is done for 1 hour 45 minutes in two transmissions of 45 minutes and 1 hour respectively in the morning and in the evening. The broadcast is available on Shortwave. Program menu of the Persian Service is reflective of the centuries old bond that India shares with Iran (Persia) in the fields of art, architecture, culture, heritage, literature, music etc and also the contemporary partnership and cooperation in the fields of trade, commerce, technology, medicine, research and development in oil exploration etc.

Source & credit:-

Will YouTube's streaming service 'Unplugged' disrupt TV viewership?

YouTube may be the next tech giant to fight for a piece of the television world. The online video company has been reportedly working on a subscription-based online video streaming service for cable television networks, called "Unplugged." According news reports, Unplugged would offer online video and live TV channels in bundles from media providers for a monthly subscription fee.

Commenting on this move by YouTube, Shabir Momin, MD and CTO of ZengaTv, stated, “I think it’s a good news; the bigger the ecosystem grows, the better it is for everyone in the space. The market is very big and nowhere close to saturation, more players and more action helps everyone as the overheads get distributed in terms of creating awareness among users, brands and in general as a concept.”

Far from considering YouTube’s apparently upcoming service as a direct competition, the television industry seems bullish on YouTube Unplugged entering the cable television packages forefront with online video content.

Speaking about the issue, Abhesh Verma, COO, nexGTV, added, “Live TV streaming so far has been a niche activity, leaving sufficient scope for augmenting the reach and adoption. The industry is currently witnessing radical evolution with the entry of multiple players, and it would be incorrect to say that the advent of multiple large and small players will have a negative impact on the ecosystem. Unified efforts of all the existing and upcoming players, I believe, would mainstream watching live TV through web on multiple devices. What consumers ultimately choose depends on what value they receive for the monthly subscription charges, and the fact that who serves the best purpose.”

The nature of offerings that YouTube may have can change the way Internet content is streamed on TV. 

Ekalavya Bhattacharya, Chief Strategy Officer, ALT Media, expressed his curiosity about YouTube Unplugged, and how the service may eventually turn out to be. He said, “Personally, I'm curious to know more about this platform. I'm hoping it is not just a linear stream of TV channels. YouTube has pretty much led the VOD revolution and it would be surprising if this product is just a linear stream. Of course, the game-changing thing will be if none of the content is geo-blocked. That's when things will become interesting. I'm a huge fan of geographically agnostic content and being able to watch global channels will be great, but that of course comes with its own fair share of issues around rights.

However, this service may have wider implication on the way content is driven across YouTube channels. Bhattacharya concluded, “On a broader note, YouTube will continue be a key part of everyone’s strategy. Be it for promotions, windowing, branded content, eventual subscription etc., the reach of YouTube is undeniable. What one needs to keep in mind though is, platforms and media companies are not in the business of only entertaining audiences. We are all in the business of business, and hence, one will have to tackle YouTube based on their business strategy.”

The television bundle service, YouTube Unplugged, is reportedly in works as of now, and may be actualized by 2017.

Forwarded by:- Jainendra Nigam PB NewsDesk

Star India has to share ad-free sports feed with DD: Supreme Court

The Supreme Court on Friday dismissed an appeal filed by broadcaster Star India Ltd against sharing clean feed, free of embedded advertisements, with Prasar Bharti.

The dismissal means that Star India will have to remove sponsor logos and on-screen credits from the feed before sharing it with Prasar Bharti for telecast on Doordarshan.

Star India approached the apex court against a 2013 Delhi high court ruling which dismissed an ESPN Software Pvt. Ltd plea for a declaration that its responsibility was to share feed received from organizers, which would include advertisements, logos and other on-screen credits during the game.

According to a 2007 rule, private broadcasters such as Star India must share coverage of sports events of national importance with the state-owned Prasar Bharti, without advertisements.

A bench comprising justices A.K. Sikri and P.C. Pant dismissed Star’s appeal.

Prasar Bharti had earlier demanded clean feeds from Star India. Star India contended that this rule would impact not only cricket but other sporting events like tennis and hockey.

On this issue, Star India earlier argued that if a Wimbledon match had to be aired in the country whose official sponsor is Rolex SA, the present scheme would require Rolex names to be removed, which was unlikely.

At present, Star India holds the rights to broadcast cricket events organized under the International Cricket Council in India.

Forwarded by:- Jainendra Nigam PB NewsDesk

Friday, May 27, 2016

DD Kisan Doordarshan National Award

Big achievement... life time golden moments..with blessings of Almighty god...received"dd kisan doordarshan National award"by honourable chairman prasar bharti dr. A. Suryaprakash ji saheb..honourable Director general doordarshan madam aparna vaishya ji..honourable member finance prasar bharti rajiv singh ji saheb..Director general i.c.a.r and secretary of agriculture government of india s.k. patnayak ji saheb..very lucky to be the part of this great gloriously award function on the first anniversary of doordarshan kisan channel.jaipur and pune kendra's Producer were nominated for this specific award..all due to the big blessings of my of all my wellwishers... who supported me..who helped me to reached at this big platform.. special thanks to our dd Director sh.ramesh sharma ji..and a very special thanks to additional Director general dd kisan dr.manoj kumar payeriyya ji saheb..and hansraj nayak sir senior Pex of dd kisan.for their vvaluable support and blessings..and for believing me..trusted me and for giving me this award... i hope i wil be getting yours blessings and cooperation in future..this is my kendra's award...thankful grateful to all officers employees of dd rajasthan team...regards...

Source : Virendra Parihar

Congratulations from PB Parivar


Name of the Child :- SHOUBHIK BANERJEE
Name & designation of the parent:- SANTANU BANERJEE,UDC
Percentile/Marks Secured:- 93%
Other Achievements such as admission to professional/prestigious Institutes:- GURUKUL GRAMMER SENIOR SECONDERY SCHOOL, GUWAHATI
Phone No:-  09435147189

Hearty congratulations from Prasar Bharti Parivar.

Any PB Parivar member can mail such achievements and photo of meritorious Children to or can submit the details by clicking on the link in "Our Bright Children" on the left hand corner of this page for possible publication on this blog.

Contributed by:- SANTANU BANERJEE

Star Utsav Movies now to be only on DD Freedish; launch on 28 May

Star India will officially launch its free-to-air (FTA) Hindi movie channel Star Utsav Movies on 28 May. The channel, targeted primarily at rural markets, will be initially available exclusively on Doordarshan’s free direct-to-home (DTH) platform Freedish. 

Star will take a call later on the channel’s future distribution strategy. Star Gold, Movies OK, Star Gold HD and Star Utsav Movies general manager Hemal Jhaveri said there was a need gap in the rural market. “With the advent of BARC, rural markets took the center stage with more than half the TV viewership coming from the heartland. 

Our analysis indicated that there was a clear need gap in this category since 25% of the total viewership came from movies, but the Hindi movie genre share is a miniscule 5%. This is because of the unavailability of good content on the existing Hindi movie channels in the FTA space. “An extensive research undertaken to unravel the rural psyche shed light on the key usage and behavior patterns. This has been the cornerstone for all acquisition, programming and marketing inputs on this new channel offering. 

What made this research unique and accurate was that it was tailor-made for each respondent surveyed based on their viewing behavior, which was captured using close circuit cameras positioned in their homes.” Jhaveri said that Star Utsav Movies stands apart as a truly rural offering because it has been designed with the rural viewer in mind. “The insights from research gave us a rich perspective on triggers that dictate the viewer’s approach towards life and his entertainment needs. ‘Har Din Utsav’ as a promise is an indication of our endeavor to give our viewers a reason to celebrate every day with the biggest and best stars on the channel,” he stated. 

To drive reach and awareness for the new channel, a multi-media launch campaign has already kick-started. The channel will leverage the might of Star India to rapidly build awareness. Along with a comprehensive high-impact TV plan, the promotion includes a high-octane radio plan and unique brand experiences for viewers across villages in key markets. “The rural markets are the last important frontier, and we believe Star Utsav Movies will empower both the consumer and the advertiser,” Jhaveri asserted.

Forwarded by:- Jainendra Nigam PB NewsDesk

TRAI panel to study interoperability of STBs

Interoperability of set top boxes has been high on the regulator’s agenda for a long time

Telecom Regulatory Authority of India (TRAI) has brought on board C-DOT as well as experts from institutions such as IITs and IISc to study and find solutions to technological challenges preventing the implementation of interoperability of set top boxes (STBs).
TRAI Chairman R.S. Sharma on Wednesday said that interoperability of STBs, wherein customers will be able to change cable or DTH operators without changing their STBs, has been high on the regulator’s agenda for long but technological factors have impeded progress. However, the regulator is hopeful of reaching a solution within a year’s time.
Safe from piracy
Mr.Sharma pointed out that security and the broadcasters’ need to keep content safe from piracy were a few factors leading to the delay.
“Because it is essentially a technology issue, we have brought on board professors from IITs and other institutions to look at it from a technology perspective,” he said.

Forwarded by :- Jainendra Nigam PB NewsDesk

Source & Credit:

“Deshathanima – Deshapperuma” – Broadcast series by All India Radio, Thiruvananthapuram

All India Radio, Thiruvananthapuram is starting a new programme titled, “Deshathanima, Deshapperuma”, a series of documentaries on various agricultural and related products, which have won Geographical Index to our land. This broadcast series will be having 30 episodes, highlighting various products. The broadcast time will be 7:40 PM on every Wednesday and the duration of the programme will be 20 minutes. We envisage to have a comprehensive study with insight and research based on the products which are of special importance to Kerala. Since these products are native of Kerala, the broadcast of the series also aimed to inculcate curiosity in the minds of the new generation youth of our state. 

The broadcast will start from 1st June 2016, beginning with a documentary on ‘Madhya Thiruvithamcore Sarkkara’ (The jaggery of Central Travancore). Continuiing this on consecutive Wednesdays, we would take up 30 special products like Njavara Rice, Vazhakkulam Pineapple, Gandhakashala Rice, Vechoor Cow, Malabari Goat, Jeerakashala Sugandha Rice, Palakkadan Matta, Aranmula Mirror, Balaramapuram hand weaves etc. Every aspect of each of these products will be covered and the broadcast will be added and preserved in the sound archives of All India Radio. It is for the first time, that such an elaborate initiative is being taken up and presented by All India Radio, as informed by Shri. R C Gopal, the Station Director of All India Radio Thiruvananthapuram.

This programme is prepared by involving eminent scientists and experts on each of these topics. The broadcast series is directed by Shri. Muraleedharan Thazhakara, the Programme Executive of Farm & Home section of All India Radio, Thiruvananthapuram. This will be broadcast by Thiruvananthapuram and Alappuzha stations of All India Radio. As the programme will be broadcast through the Alappuzha Transmitter, it could be received across Kerala. Live streaming of the programme will also be available through the AIR Malayalam channel in Prasar Bharathi DTH and internet services.

Each of the products presented in this broadcast has a special value in the cultural as well as agricultural heritage of Kerala. By documenting this, All India Radio is playing its role as a public broadcaster, to record, preserve and promote the knowledge and resources of our Nation. Well researched and poetically presented series will be of enormous value for our people, as well as generations to come. Needless to say, this effort will also enhance the protection and encouragement for many of these products – our hidden treasures. Thus, it will re-emphasize the role of All India Radio, in service to our Nation.

Click Here to visit the website of AIR Thiruvananthapuram

Contributed by:- Muraleedharan Thazhakara

Hon. minister of state, Govt. of Maharashtra Dr. RANJIT PATIL, visited AIR AKOLA

Hon. Dr Ranjit Patil Minister of state for Home,Urban Development, Law and Judiciary Maharashtra visited AIR Akola recently..
His interview on the employment of youth got recorded in studio by Eknath Nadge. (PEX)

He took the round of premises and appreciated the neatness. Milind Pande HoO AIR Akola and all staff members were present during the visit and reacted with Hon. minister.. 

Source:- WA by Sh.Milind PANDE.

Thursday, May 26, 2016

Shri Mangesh Waghmare Sr announcer AIR Pune recieves - "SHABD MAIFAL" award

“I don’t know whether I am an artist, or a talented person but I am sure that I am the luckiest & hence got an opportunity to be with & seek the guidance from artists & celebrities, moreover I prospered in All India Radio, an organisation with rich culture & tradition” said Mangesh Waghmare Sr announcer of AIR Pune on receiving the award “SHABD MAIFAL” 

This award was conferred upon him by “Maitreya” an institute from Pimpri Chinchwad near Pune. The programme was organised at Svatantrya Veer Savarkar sabhagruha Nigdi Pune.It was the fourth memorial day of Late Satish Diwan famous anchor in Pimpri Chinchwad & this award is instituted in his memory to the person substantially contributing in the field of Anchoring.This is the second year of the award & it was presented to Shri Mangesh Waghmare Sr Announcer of AIR Pune at the hands of Shri Rajendra Diwan father of Late Satish Diwan & Smt Manjushri Satish Diwan. Shri Sudhir Gadgil famous anchor in Maharashtra was the first person to receive the award last year.

The award consists of a Trophy & Citation. Mangesh Waghmare is active in the field of music since 1980 & is connected with AIR since 1986. Originally from Jalna (Marathwada) region, Waghmare is the disciple of Pandit Govindrao Jalgaonkar, and Pandit Padmakar Thigale . He started his career as santoor player & became famous as an anchor in musical concerts. He has contributed in Marathi language, literature and Journalism under the guidance of Dr Dhundiraaj Kahalekar.

Apart from classical Music he has also developed a thorough understanding of lalit music, film music, & various musical instruments . He has studied Urdu from Ustaad Rafiuddin & has presented many programmes in Hindi, Urdu & Marathi 

The other awards conferred on him till this date are 

1   Akashwani Annual Awards for Drama 
2   Sardar Mujumdar Puraskaar , 
3   Music composer Ram Kadam Puraskaar, 
4   Rotary vocational Excellency Award, 
5   Rotary Kalasakta Puraskaar, 
6   Shri Natraj Puraskaar,
7   Swargayaytri Puraskaar, 
8   Vighnaharta Kala Upasak Purasskaar 
9   Kalidas Puraskaar, 
10 Gurukrupa Puraskaar

Ram Kadam Puraskaar & Sardar Mujumdar Puraskaar are awarded to the performing Artists, while Shri Mangesh Waghmare is the first non performing artist to receive these awards. This is the eleventh award conferred on him.

Prasar Bharati Pariwar is proud of his achievements & wishes him a bright future for more exemplary work in his chosen field.

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