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Monday, June 26, 2017

A good trend set by Kochi Metro : Solar Power Enabled Metro Station



A 2.3 MW solar plant was successfully installed at Kochi Metro's Muttom Depot and is all set to begin operation.

This solar plant is a green initiative by the Kochi Metro Rail to meet a part of its power requirements through renewable energy.

This is the first of many solar projects planned for the city's metro network.

In the Kochi Metro's pipeline of renewable energy are more 2.3 MW solar plants planned across its 22 stations, followed by a larger 4 MW plant at the depot for which a Detailed Project Report is currently being prepared by Pune's World Institute of Sustainable Energy (WISE).

Source and full details : http://timesofindia.indiatimes.com/city/kochi/solar-panel-installation-completed-at-kochi-metro-stations/articleshow/58697251.cms

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NASA launches world’s smallest satellite designed by 18-year old Tamil Nadu student


India, on Thursday, created history after NASA launched the world’s smallest satellite, built by 18-year old Tamil Nadu student Rifath Sharook and his team. Named as Kalamsat, after former President APJ Abdul Kalam, the tiny satellite weighs around 64 grams. According to news agency ANI, the satellite was flown into the space in a NASA sounding rocket from a NASA facility in Wallops Island.

With the launch of the satellite, India has created a global space record. Speaking to ANI, Sharook said that the achievement would not have been possible without the support of his team. “It’s a 3D printed satellite. It is for the first time that 3D printing technology is being used in space. We have made history. The world’s smallest satellite has been launched in space. It was not possible without my team,” he said.

Chennai: Students who built the world’s smallest satellite, rejoice after its launch. The satellite weighing 64 grams was launched by NASA.
The project was carried out under the supervision of Dr. Srimathy Kesan, founder and CEO of Space Kids India. Speaking to Times of India, Kesan said the satellite separated from the rocket 125 minutes after it took off. She further added the NASA will recover the satellite and will send it back to to them for recovering of the data. “Kalamsat fell into the sea. It will be recovered and NASA will be sending it back to us for decoding the data,” Kesan told TOI.

Describing the launch as “divine intervention”, Kesan further added that the 3.8 cm cube structured-satellite can fit in one’s palm and is fully 3-D printed. Equipped with nano Geiger Muller counter for measuring the radiation in space, the satellite is built with reinforced carbon fiber polymer. “Space is not unreachable… Space has got no boundaries and therefore, let’s all do research together and let’s conquer Mars soon,” Kesan was quoted by ANI as saying.

Best wishes on Eid-ul-fitr


p

Prasar Bharati Parivar wishes all of you a very happy and joyous Eid-ul-Fitr

Sunday, June 25, 2017

Obituary:पूर्व सीनियर ए.ओ.श्री ज्ञान प्रकाश पांडेय नहीं रहे !


मूलत:शाहजहांपुर के निवासी दूरदर्शन लखनऊ के पूर्व सीनियर ए.ओ.श्री ज्ञान प्रकाश पांडेय का कल रात लखनऊ में निधन हो गया ।वे 66वर्ष के थे ।लखन ऊ मे आज गोमती नदी के किनारे स्थित बैकुन्ठ धाम में उनका अंतिम संस्कार सम्पन्न हुआ।उन्होंने प्रसार भारती में सेवा की शुरुआत आकाशवाणी गोरखपुर से की थी और इलाहाबाद में लेखाकार भी रह चुके थे।गांधी फ़ैज ए आम कालेज,ए.बी.रिच इंटर कालेज(शाहजहांपुर)डी.ए.वी.डिग्री कालेज(लखन ऊ),सेंट एंड्र्यूज डिग्री कालेज,गोरखपुर विश्वविद्यालय (गोरखपुर)और लखनऊ विश्वविद्यालय उनकी शिक्षा के केन्द्र रहे।वर्ष 2011में वे दूरदर्शन लखनऊ से सेवानिवृत्त हुए थे।अत्यन्त मिलनसार,कुशल और आध्यात्मिक रुचि वाले पांडेय जी जब सीनियर स्टेनो के रुप में आकाशवाणी गोरखपुर में पदासीन थे तब वर्षों तक मुझे उनका सानिध्य मिला था।वे गीता वाटिका, गोरखपुर के विख्यात संत राधा बाबा के प्रिय थे।उनके निधन से प्रसार भारती ने लेखा विभाग के एक पुरोधा को असमय खो दिया है।प्रसार भारती ब्लाग पूरे प्रसार भारती परिवार की ओर से उन्हें अश्रुपूरित श्रद्धांजलि अर्पित करता है और शोक संतप्त परिवार के प्रति संवेदना व्यक्त करता है।किसी कवि ने ठीक ही कहा है;
"जन्म पर रुदन,
मृत्यु पर रुदन।
जन्म मृत्यु एक है,
यही सही विवेक है।।"

ब्लाग रिपोर्ट-प्रफुल्ल कुमार त्रिपाठी,लखनऊ।मोबाइल9839229228

Meet the Doordarshan sign language interpreter who also started a cafe run by deaf people


Smriti Nagpal has founded Atulyakala, an organisation that aims at increasing employment opportunities for the deaf. She has also opened the Hearken Cafe at Shahpur Jat, where only deaf people are employed. Chances are that you have seen her on TV. She is a sign language interpreter working tirelessly for the emancipation of people with hearing disability. Her name is Smriti Nagpal, and she is an interpreter for the news bulletin for the hearing impaired at Doordarshan. The Delhi-based volunteer of the National Association Of Deaf (NAD) has a story that showcases a burning desire to serve the society. She learnt the sign language to communicate with her two deaf siblings. Smriti’s encounter with a deaf artist, who couldn’t land a job despite a master’s degree, inspired her to start Atulyakala – an organisation that aims at increasing employment opportunities for the deaf by aiding their education and spreading awareness about sign language. To avoid fund-raising struggles, Smriti decided to base Atulyakala on a ‘for profit’ model by directly connecting charitable donations to the sale of products.

For better employability, Atulyakala also opened up a lifestyle brand and design house, and a cafe in Shahpur Jat called the Hearken Café that is run by deaf employees. What started as a small scale organization now has branches in Portugal and Denmark too, and has received many prestigious awards like India AfricaYoung Visionary Fellowship and the Nelson Mandela - Graca Machel innovation award. From being part of the 2014 Republic Day parade as the sign language interpreter (It was the first time in 64 years an interpreter was used) to Atulyakala’s collaboration with famous musicians to write songs for the deaf, the organization has come a long way and is bound to inspire and motivate people all around the globe.

Source & Credit :- http://www.hindustantimes.com/more-lifestyle/meet-the-doordarshan-sign-language-interpreter-who-also-started-a-cafe-run-by-deaf-people/story-19P0jOegB100txJK3PPOeI.html

Forwarded By :- Jainender Nigam , PB Newsdesk & ​Prasar Bharati ​Social Media

Former Doordarshan director Mohanram writes biography of Jayalalithaa: Many secrets might be revealed



A book on the former Tamil Nadu chief minister J Jayalalithaa is being written by the former Doordarshan Director Mohanram.

Read more at: http://www.indialivetoday.com/former-doordarshan-director-mohanram-writes-biography-of-jayalalithaa-many-secrets-might-be-revealed/169584.html 

Source & Credit :- http://www.indialivetoday.com/former-doordarshan-director-mohanram-writes-biography-of-jayalalithaa-many-secrets-might-be-revealed/169584.html\

Forwarded By :- Jainender Nigam   PB Newsdesk & ​Prasar Bharati ​Social Media

Campaigns from 90s that define advertising world today


Adman Piyush Pandey revisits iconic campaigns from the decade that transformed brand communication and set the ball rolling for a phenomenon that continues to define the advertising landscape of India If the 1990s produced some memorable television shows, the commercials they came interspersed with were forces to reckon with in their own right. Created with an Indian sensibility that celebrated human relations, they were a departure from what one might call the English language-oriented thought process that had dominated the advertising industry before this decade. Rooted in desi sights, smells and sounds, these new commercials presented products in a witty, relatable manner, building brand recall, which, two decades later has evolved into a significant part of nostalgia associated with the '90s. Piyush Pandey played a significant role in shaping some of the most defining ad campaigns of the '90s, and irreversibly changed the advertising landscape of the country in the process. Executive chairman and creative director, South Asia, at Ogilvy & Mather India -- his workplace since he first entered the industry 35 years ago -- Pandey became the first Indian to win the Padma Shri in the advertising and communication category last year.

Our wish to revisit the ad guru's earliest creations is granted when he answers the landline at his home. As we reach his sea-facing Shivaji Park apartment the next day, we find Pandey seated in his tastefully done office, ready for the appointment. As promised, he takes us on a trip down memory lane, sounding hopeful about the future of advertising in India. 

What was the industry like when you took your first steps in advertising? 

Every decade has its highs, and with every decade, the world moves on. The '70s and '80s produced some very good work in print advertising, and also some noteworthy work in cinema and radio. The practice, however, was of writing stuff in English and translating it. My coming to the industry in 1982 coincided with the Asian Games in New Delhi, and that was also the time when the colour TV entered Indian homes in a big way, which democratised advertising.

How did the shift happen?

With liberalisation and satellite TV coming to share the space that was once solely occupied by Doordarshan, the '90s demanded that you think in the language of the people; you think India and its cultures. You think about touching, not telling, people. The desi sensibility had existed earlier too -- let's not forget that it was in the second half of '80s when Mile Sur Mera Tumhara and Hamara Bajaj happened -- but the opportunity to showcase it came in the '90s.

Did this shift require a conscious rethinking?

I didn't need a rethink because I always believed that India must have advertising that touches and persuades Indians. My formative years in Jaipur and later, my cricket-related travelling gave me the opportunity to see, feel and respect India. So, I was not there as a crusader, I was just playing the game as I knew it. But people liked the game, and others joined in.

Did you meet with resistance initially?

The industry took some time to change itself, but I was fortunate that the senior most minds at Ogilvy were quick to realise this and they encouraged me to do more of what I was doing. In 1987, Mani Iyer (managing director) and Suresh Malik (national creative director) decided this was the future. They asked me to leave my client-servicing role and become Copy Chief Indian Languages -- an unheard of move in the industry. The kind of people we began to attract, not only from Bombay and Delhi, started bringing in a change. And this change in approach gradually took place across the board, not just in Ogilvy. The '90s became a landmark for reaching people in an Indian fashion, in a meaningful way.

What are some of your favourite campaigns from the '90s?

(Gives it a good thought) We so brutally dominated the '90s that I might have to pick some of our own campaigns -- Cadbury, Le Sancy soap (Rahul paani chala jayega!), Fevicol, Asian Paints and Kelvinator to name a few.

How did these campaigns strike a chord with the viewers?

I approached an ad campaign by starting with the audience, not the client. I asked myself: what is fresh about what I am doing? Will it delight the viewer? Will my family, friends and neighbours want to see it again?

Do lessons from then still define contemporary advertising?

What the '90s did, and this century has continued, is to embrace fresh talent, and believe that the telling is not as important as the receiving. Youngsters today are doing some great work. They keep surprising you and blowing your mind away. Very often, I come across work and wish I had written it.

Has social media impacted the approach to advertising?

Social media should not affect advertising. It should be embraced as another platform to do exciting stuff. When you get on to social media, you will look at thousands of things, but the most creative thing is what you'll forward to friends. 

People often come and ask me, 'Can you make a viral film?' That's crazy! An ad goes viral if it's good, I can't plan a viral.


Source & Credit :- http://www.mid-day.com/articles/mid-day-38th-anniversary-campaigns-from-90s-that-define-advertising-world-today/18366150

Forwarded By :- Jainender Nigam  PB Newsdesk & ​Prasar Bharati ​Social Media

Doordarshan soaps travelogues make arun prabha shortlist presentations early july

The producers of the 390 proposals in nine genres which have been shortlisted for soon-to-be-launched DD Aruna Prabha for the northeast have been asked to make their presentations in DD Headquarters in Delhi from 6 to 10 July. All the shortlisted productions are in the commissioned category and were scrutinised initially by three-member committees for each genre of which two were from outside Doordarshan....


Forwarded By :- Jainender Nigam PB Newsdesk & ​Prasar Bharati ​Social Media

Saturday, June 24, 2017

अंतर्राष्ट्रीय योग दिवस - आकाशवाणी बिलासपुर




21 जून, 2017 को तृतीय अंतर्राष्ट्रीय योग दिवस के अवसर पर आकाशवाणी बिलासपुर में सुबह 7.00 बजे से योग-आसन एवं व्यायाम का आयोजन किया गया।  योग अभ्यास कार्यक्रम आकाष्वाणी बिलासपुर के कार्यालय प्रमुख एवं उप निदेषक (अभियांत्रिकी) श्री जी.पी.शर्मा के मुख्य आत्थ्यि में हुआ।  कार्यक्रम का शुभारंभ मुख्य अतिथ ने दीप प्रज्जवलित कर एवं सामूहिक प्रार्थना के साथ किया।  इस अवसर पर उप निदेषक (कार्यक्रम) श्रीमती कविता सिंह सहित कार्यालय के अनेक अधिकारी एवं कर्मचारी भी उपस्थित थे।  इस कार्यक्रम में योगाचार्य एवं पतंजलि योग संस्थान के जिला संगठन मंत्री श्री रामनारायण राव, ने उपस्थित अधिकारियों एवं कर्मचारियों को योग की बारीकियां बताई एवं योग से शरीर और मन में पड़ने वाले सकारात्मक प्रभाव की जानकारी दी।  साथ ही साथ प्रायोगिक तौर पर अनेक आसन एवं प्राणयाम के अभ्यास कराए।

योगदान :एन.राधाकृष्ण,आषुलिपक ग्रेड़-1,nrkrishna.air@gmail.com

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